Question: For maximum potential visitor traffic, if you could choose just ONE search engine to optimize your Web site for, which should it be?
Answer: • Google
Question: Google can index the information inside of an iFrame
Answer: • False, Google does not recognize the information inside of iFrames.
Question: What is the meaning of the term "div" tag?
Answer: • It stands for Heading Level 1.
Question: Which of the following URLs would be the best choice of structure for both the search engines and humans?
Answer: • http://www.company.com/seo/sitearchitecture
Question: What is sitemap.xml?
Answer: • Sitemap helps in easy crawling of all the pages of a website.
Question: What is a 404 page?
Answer: • A page that shows up when the selected page is not available.
Question: Which of the following is a SEO best practice?
Answer: • Choose a title that effectively communicates the topic of the page's content
Question: Which of the following is beneficial to the search engine optimization of a specific web page?
Answer: • placing content you want indexed in search engines within a <noframes> tag in a frame-style Web page
Question: SEO skills are only used for Google.
Answer: • False. SEO skills are used for all dominant search engines worldwide.
Question: How do you submit an XML sitemap to Google?
Answer: • Via Google Webmaster Tools
Question: What are the "best practice(s)" for the TITLE tags on your web pages?
Answer: • All of these
Question: Does Google use social metrics to influence search rankings?
Answer: • Yes
Question: _______ is the name for the Google search filter designed to penalize over-SEO'd sites.
Answer: • Penguin
Question: True or False: Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.
Answer: • True
Question: What is a White Hat SEO?
Answer: • Following guidelines and ensuring content has followed the terms and conditions.
1. Which of the following statements is correct with regard to the images within a webpage?
Answer: • Important keywords related to the image should be placed in the ALT text
2. Which of the following strategies produces the most valuable links for SEO?
Answer: • Creating great content on your site to which others want to link.
3. True or False: Only Keywords are part of SEO.
Answer: • False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.
4. If you find that people are accessing the same content through muliple URLs,
Answer: • setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.
5. Can I promote my PDF content for SEO purpose ?
Answer: • Yes
6. Which is a best practice for creating URL names?
Answer: • Use real words in the URL name.
7. Can you test you robots.txt file via Google?
Answer: • Yes! It Can be checked
8. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 1 link each from 10 different websites with related content.
9. What should you avoid when writing a description META tag?
Answer: • All of these
10. What should you always do if you use images for your navigation buttons?
Answer: • Use the ALT attribute of each image to include relevant descriptive text.
11. How many Disallow: lines can be included in a single entry in a robots.txt file?
Answer: • Unlimited
12. Google AdWords:
Answer: • All of these
13. Why is the 'alt' attribute important for SEO?
Answer: • Helps search engines understand content in an image.
14. Social media has no effect on SEO.
Answer: • False
15. Which site should you connect your website with to improve your SEO?
Answer: • All of these
16. Why should your URLs be words that make sense and not coded strings of characters?
Answer: • All of these
17. What will cause a 404 page to display?
Answer: • All of these
18. What is Keyword Stuffing?
Answer: • Loading a webpage or meta tags with keywords.
19. Which of the below relate to off page SEO?
Answer: • None of the options are correct
20. Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
Answer: • All of the choices.
13. SEO is best used for?
Answer: • Driving web traffic to your website
14. Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
Answer: • show sites with relevant, original, high-quality content in search results.
15. When permanently moving content from one webpage to another, you should...
Answer: • use a 301 redirect.
16. Which of these categories of tools would NOT be used by someone for ethical SEO?
Answer: • Automated forum posters (e.g. Xrumer)
17. SERP stands for
Answer: • Search Engine Results Pages
18. Which of the following will get your web site banned from Google?
Answer: • All of these
19. How long does it take to rank #1 with Google
Answer: • Depends on various factors
20. What does SEO stand for:
Answer: • Search Engine Optimization
21. Is SEO a one-time event?
Answer: • No, SEO requires a long-term commitment.
22. What should you take into account when putting text on your page to improve indexing on a search engine?
Answer: • All of these
23. Which of the following factors influence ranking?
Answer: • All of these
24. Why are meta tags important in relation to SEO?
Answer: • Because a search engine may use them as snippets for your pages.
25. Writing content for SEO must be repeated at least 20 times on your website for ranking.
Answer: • False. This is considered deception and your page ranking might be reduced or removed.
26. On Google, what is PageRank?
Answer: • An evaluation of the importance of a page on a site based on the number of genuine links from other sites to it.
27. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 10 links each from 10 different sites
28. Which of these is NOT a type of conversion trackable in Google Analytics?
Answer: • Reading a specified element of content during the visit
29. True or False: SEO depends only on keywords for ranking.
Answer: • False, keywords are just one element of SEO ranking.
30. URL's with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. With that, you should:
Answer: • create a simple directory structure that organizes your content well.
31. <meta name="robots" content="noindex,nofollow"> tells google's robot that
Answer: • you do not want the page indexed and links are not to be followed.
32. How many User-Agent: lines can be included in a single entry in a robots.txt file?
Answer: • Unlimited
33. How should keywords be used to influence SEO?
Answer: • Use different, and fewer, keywords on each page that are relevant to that page and not just a long list of sitewide keywords.
34. What should you do when designing the links on your site to improve a robot's ability to search and index your site?
Answer: • Include static text links that can reach each page in your site.
35. What does the Google Analytics program do?
Answer: • Gives you insight into how users reach and behave on your site.
36. A breadcrumb:
Answer: • is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
37. Which program lets Google know if you are using an XML Site Map?
Answer: • Google Webmaster Tools
38. What are the most popular search engines in China and Russia respectively?
Answer: • Baidu and Yandex
39. What type of redirect gives you the most credit in terms of SEO?
Answer: • 301 ('Moved Permanently')
40. How can you communicate additional information about an image to a bot?
Answer: • Use the ALT attribute in the IMG tag.
41. What does Google use in a listing to describe your web site?
Answer: • All of these
42. How many div titles is considered optimal on a webpage?
Answer: • One, describing the main content of the webpage.
43. Using long tail keywords is considered bad SEO practice.
Answer: • False
44. What does EMD mean?
Answer: • Exact Match Domain
45. What does Google use to "name" your web page in its search listing?
Answer: • The information in the TITLE tag of the page.
46. Which is not a critical element to ranking well in Google Local/Maps/Places search?
Answer: • Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.
47. Which activity is NOT considered to be a page optimization method?
Answer: • Directory submission
49. What do the acronyms PA, DA, and PR stand for?
Answer: • Page authority, domain authority, page rank
50. Which form of redirect/meta tag will transfer the most authority to the directed page?
Answer: • 301
51. If you have just made a web site live, what is the easiest way to see if it has been indexed by Google?
Answer: • Search Google for site:example.com
52. True or False: A site map is a simple page on your site that displays the structure of your website, and is only intended for human visitors.
Answer: • False
53. Which of these do NOT affect your personal Google search results when you are logged in to a Google account
Answer: • Your Facebook 'likes'
54. What does SEO mean?
Answer: • Search Engine Optimization
55. What do you enter in the robots.txt file to block a specific .html page on your site?
Answer: • Disallow: /filename.html
56. In Google Adwords, which following factors best determine a higher ad position than your competitors targeting the same keywords.
Answer: • bid amount, keyword relevance, quality score and landing page experience.
57. SEO techniques offer a guaranteed method of appearing as the first listing on an unpaid search engine listing
Answer: • False
58. What was the main difference between the Panda and Penguin Google algo changes?
Answer: • Panda was aimed at poor quality content and user experience. Penguin was aimed at a range of black-hat techniques.
59. Google search results will display up to how many characters of a page's meta description?
Answer: • 156
60. Which statement about 404 pages is true?
Answer: • A custom 404 page that kindly gives users back to a working page on your site can greatly improve a user's experience.
61. What do you enter in a robots.txt file single entry to apply the rule to all bots?
Answer: • User-Agent:
62. What do you enter in a robots.txt file to block a specific directory and everything in it?
Answer: • Disallow: /directoryname/
63. What is cloaking?
Answer: • All of these
64. What do you enter in a robots.txt file to prevent the crawling of an entire site?
Answer: • Disallow: /
65. What would happen if you searched Google for site:example.com “some text here”
Answer: • It would list only web pages on example.com that contained the exact words "some text here"
66. What are "doorway" pages?
Answer: • All of these
67. What percentage of users ignore the paid ads, focusing on the organic results?
Answer: • 70-80%
68. Which of these meta-data types is the LEAST important to Google for ranking, indexing or display purposes?
Answer: • meta name="keywords"
69. Of the following options which is the LEAST important area to include your target keywords?
Answer: • Meta Keywords
70. What does LSI stand for?
Answer: • Latent Semantic Indexing
71. How do you eliminate duplicate content from being indexed by Google?
Answer: • Use canonical tags where applicable.
71. Which of the following statements is true regarding natural vs. artificial inbound links?
Answer: • Natural Links have anchor text that varies. Artificial links have anchor text that is uniform or identical to one another.
72. In on-page optimization, where should you NOT use your target keyword?
Answer: • In the anchor text of a link on the page.
73. In the robots.txt file, what does the "Disallow:" line do?
Answer: • Tells the robot what URLs not to scan.
74. From a purely ranking perspective, the value of an incoming link is not affected by the number of outgoing links on the same Web page.
Answer: • False
75. Aside from the order listed, how does Google emphasize the possible relevance of a web site?
Answer: • By bolding the search query keywords in the title and description.
76. How do you control where robots go and what they do in your web site?
Answer: • Use all of these
77. In the robots.txt file, what does the "User-Agent:" section do?
Answer: • Tells which robot the rule applies to.
78. Which of these is NOT something that you can use to improve your SEO?
Answer: • None of these
79. Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
Answer: • Stop words
80. Applying structured data provides what SEO benefit to an e-commerce site?
Answer: • Structured data provides additional product information to search engines and may appear in search results as rich snippets.
81. What directive would you enter in the robots.txt file to make a rule that affects all directories beginning with the word "page"?
Answer: • /page*/
82. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Answer: • There are fewer websites that have targeted such keywords
83. What do you enter in the rule portion of a robots.txt file single entry to block .gif images from indexing?
Answer: • Disallow: /*.gif$
84. Which of these types of page content can Google NOT index?
Answer: • Javascript
85.Question: What do you enter in the robots.txt file to remove all images on your site from Google Images?
Answer: • User-Agent: Googlebot-Image Disallow: /
86. What robot do you apply a rule to in the robots.txt file in order to block images from Google Images?
Answer: • Googlebot-Image
87. In what section of Google Webmaster Tools can you see the average keywords ranking of your website?
Answer: • Traffic > Search Queries
88. How should text links within larger bodies of text be formatted for ease of use?
Answer: • So that the links are noticably different from the other text.
89. Google did the "caffeine" roll-out to:
Answer: • crawl websites 50% faster
90. What do you enter in the robots.txt file to block indexing of all PDF files on your web site?
Answer: • Disallow: /*.pdf$
91. A backlink is....
Answer: • a link from an external site to your own site
92. Which of these meta-data types is the LEAST important to Google for ranking, indexing or display purposes?
Answer: • meta name="keywords"
93. how many div tags are recommended per page
Answer: • one
94. True or False: SEO depends only on keywords for ranking.
Answer: • False, keywords are just one element of SEO ranking.
95. What should you avoid when writing a description META tag?
Answer: • All of these
96. Which is a best practice for creating URL names?
Answer: • Use real words in the URL name.
97. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 1 link each from 10 different websites with related content.
98. Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
Answer: • All of the choices.
99. How do you submit an XML sitemap to Google?
Answer: • Via Google Webmaster Tools
100. What are the "best practice(s)" for the TITLE tags on your web pages?
Answer: • All of these
101. Which of the following is a SEO best practice?
Answer: • Choose a title that effectively communicates the topic of the page's content
102. How long does it take to rank #1 with Google
Answer: • Depends on various factors
103. What is the meaning of the term "div" tag?
Answer: • It stands for Heading Level 1.
104. Why is the 'alt' attribute important for SEO?
Answer: • Helps search engines understand content in an image.
105. Why are meta tags important in relation to SEO?
Answer: • Because a search engine may use them as snippets for your pages.
106. How many div titles is considered optimal on a webpage?
Answer: • One, describing the main content of the webpage.
107. The definition of "thin" content is...
Answer: • Low quality pages or shallow pages with little content
108. Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
Answer: • show sites with relevant, original, high-quality content in search results.
109. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 10 links each from 10 different sites
110. What should you do when designing the links on your site to improve a robot's ability to search and index your site?
Answer: • Include static text links that can reach each page in your site.
111. URL's with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. With that, you should:
Answer: • create a simple directory structure that organizes your content well.
112.Question: What type of redirect gives you the most credit in terms of SEO?
Answer: • 301 ('Moved Permanently')
113. How many outgoing links should you generally have in an article of 800 words?
Answer: • maximum 3 links, 1 external, 2 internal
114. What does Google use in a listing to describe your web site?
Answer: • All of these
115. Question: Which of these do NOT affect your personal Google search results when you are logged in to a Google account
Answer: • Your Facebook 'likes'
116. Which statement about 404 pages is true?
Answer: • A custom 404 page that kindly gives users back to a working page on your site can greatly improve a user's experience.
117. What would happen if you searched Google for site:example.com “some text here”
Answer: • It would list only web pages on example.com that contained the exact words "some text here"
118. Building responsive website helps to gain higher back-links from the third party sites?
Answer: • False
119.Question: Paid search result of Google helps to improve overall website usability.
Answer: • False: Paid search result has nothing to do with website usability
120. Google did the "caffeine" roll-out to:
Answer: • crawl websites 50% faster
121. Which of the following image file types can be indexed by Google?
Answer: • PNG
122. Which of the following correctly describes what are considered to be "Doorway pages"?
Answer: • Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
123. What would be the impact of meta keywords on Google's ranking algorithm?
Answer: • Meta keywords are not used by Google.
124. Which of the following best describes the practice of "Google Bowling" from a negative SEO context?
Answer: • Knocking a competitor out of the search results by pointing hundreds or thousands of low trust, low quality links at their website.
125. Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?
Answer: • If-Modified-Since
126. ]Which of the following is not a valid goal type from the perspective of Google Analytics?
Answer: • Pages/Screens per visit
127. Which of the following best describes a blog "TrackBack"?
Answer: • An automated notification that a website mentioned another website; it is a built-in feature on most popular blogging software programs.
128. Which of the following practices are allowable under Google Webmaster Guidelines?
Answer: • Advertising links that use the nofollow attribute.
129. Please choose which of the following tool belongs to the Bing Search Engine?
Answer: • SEO Analyzer
130. Which of the following rich snippet formats are supported by Google? Select all that apply.
Answer: • Microformats
131. Which of the following is not a valid method for verifying site ownership on Google?
Answer: • None of these.
132. Which of the following statements is true about Sitemaps?
Answer: • A Sitemap file must contain no more than 50,000 URLs and must be no larger than 50MB when uncompressed.
133. Which of the following HTML attributes can be used to provide descriptive text for site assets that a search engine crawler doesn't typically recognize?
Answer: • ALT
134. Which of the following practices may improve the Domain Authority rank of an automobile trading website? A: Submitting the website to all directories that are available. B: Getting backlinks from auto-niche blogs. C: Getting backlinks from fashion-niche blogs. D: Using Robots to post on forums. E: Manually posting at least 50 comments/day.
Answer: • B
135. Which of the following is an example of "Cloaking", which is considered a "black hat" SEO technique?
Answer: • Sending a visitor to a different URL than the one they initially requested.
136. Which is the correct usage of the Keyword Planner Tool in order to get a Phrase Match search volume for "New York hotels"?
Answer: • "New York Hotels"
137. Which of the following statements is true about the effect of page load times to a page's ranking in Google's search results?
Answer: • Page load times affect a page's ranking, but is given lesser importance compared to a page's relevance to the search query.
138. Which of the following is true about Google's treatment of keyword density in a given page?
Answer: • Artificially increasing keyword density offers diminishing returns and may be penalized for "keyword stuffing" if taken too far.
139. Which of the following examples are considered by Google as "auto-generated" content? Select all that apply.
Answer: • Text generated from scraping Atom/RSS feeds or search results
140. Which of the following are recommended actions to take when a website is penalized by an "Unnatural links to your site" Manual Action from Google? Select all that apply.
Answer: • Using the Google Webmaster Tools to disavow any offending links that the site management isn't responsible for.
141. Which of the following factors have an impact on the Google PageRank?
Answer: • The total number of inbound links to a page of a web site
142. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
Answer: • it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
143. What does the term Keyword Prominence refer to?
Answer: • It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
144. What will happen if you type the words 'Certification -Networking' in the Google search box?
Answer: • Google will find the web pages about Certification that do not contain the word Networking
145. Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
Answer: • Cloaking
146. Which of the following statements is correct with regard to the description meta tag?
Answer: • Google uses the meta description to generate the search engine results pages
148. Which of the following factors contribute towards link popularity of a website?
Answer: • The number of websites that link to it
149. Which of the following statements about the Google Sitemap are correct:
Answer: • Repeated submission of the Sitemap to Google could be penalized
150. Which of the following statements about Google's technical and quality guidelines are true?
Answer: • If using dynamic pages, it helps to keep the parameters short and the number of them few
151. Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
Answer: • Image Alt tags on the home page matching the search term
152. Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
Answer: • It shows all the pages that point to that URL
153. Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
Answer: • Stop words
154. Which of the following statements about search engine optimization techniques are correct:
Answer: • It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
155. Which of the following can be termed as good keyword selection and placement strategies?
Answer: • Targeting synonyms of the main keyword
156. What is Keyword Density?
Answer: • The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page.
157. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
Answer: • 20% of the webpages of the website have been indexed by the search engine
158. _________________ use both crawlers and directories to generate relevant results.
Answer: • Meta Search Engines
159. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Answer: • Flux
160. Which of the following statements about FFA pages are true?
Answer: • They are also called link farms
161. Which of the following actions could get you banned by Google?
Answer: • Hiding text on the webpage
162. Which of the following website design guidelines have been recommended by Google?
Answer: • Having a clear hierarchy and text links
163. While grading your website, Google gives credit to outbound links pointing to authority websites?
Answer: • True
164. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Answer: • Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
165. All major search engines are case sensitive.
Answer: • False
166. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
Answer: • 30 percent
167. Which of the following is an ethical SEO Technique?
Answer: • None of the above
168. What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent:Scooter Disallow:
Answer: • It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
169. What is Anchor Text?
Answer: • It is the visible text that is hyper linked to another page
170. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
Answer: • Because you could get penalized by search engines for using duplicate content
171. Cloaking is a controversial SEO technique. What does it involve?
Answer: • Offering a different set of web pages to the search engines
172. Which of the following statements is correct with regard to the images within a webpage?
Answer: • Important keywords related to the image should be placed in the ALT text
173. Which of the following statement about RSS is correct?
Answer: • It is a form of XML
174. What is the function of "indexer" part of the Google search engine?
Answer: • It helps to generate meaningful results based upon the user's search term
175. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
Answer: • Google Trends
176. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
Answer: • Yes
177. What does the 302 server response code signify?
Answer: • The page has temporarily moved
178. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Answer: • By letting you know the percentage of users who entered the website and then left without viewing any other page
179. Which of the following statements is correct with regard to natural links?
Answer: • They are voluntary in nature
180. Which of the following facts about Alexa are correct?
Answer: • Alexa provides free data on relative website visitor traffic
181. Are RSS/Atom feeds returned in Google's search results?
Answer: • No
182. How are site maps important for the search engine optimization process?
Answer: • Site maps help the search engine spider pick up more pages from the website
183. Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
Answer: • True
184. What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
Answer: • Stemming
185. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Answer: • Pagejacking
186. Google gives priority to themed inbound links.
Answer: • True
187. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Answer: • There are more long tail searches than shorter keyword queries
188. Google displays up to _____ characters of a webpage's Title Tag.
Answer: • 70
189. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Answer: • Grey hat techniques
190. A Hallway Page is used to:
Answer: • Enable search engine bots to index the Doorway Pages
191. Which of the following search engines or directories provides the directory search results for Yahoo?
Answer: • Yahoo Directory
192. _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
Answer: • The page which you would like to improve in the search engine rankings
193. The following robots meta tag directs the search engine bots: <META NAME="robots" CONTENT="noindex,nofollow">
Answer: • Not to index the page and not to follow the links in the page
194. If you enter 'Help site:www.expertrating.com' in the Google search box, what will Google search for?
Answer: • It will find pages about help within www.expertrating.com
195. Which of the following activities could be looked down upon by Google as per their quality guidelines?
Answer: • Intentionally adding keywords to the TITLE tags and ALT attributes
196. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
Answer: • Combing
197. If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
Answer: • No
198. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
Answer: • The number of in-bound natural links related to the website's theme (or keywords)
199. State whether true or false. The Yahoo Directory listing is a free service for commercial sites.
Answer: • True
200. State whether the following statement is true or false. A Sitemap provides a list of internal links to user accessible pages on a website.
Answer: • True
201. Which of the following statements regarding website content are correct?
Answer: • If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
202. Which of the following does Google uses to display characters of a web page's Title Tag?
Answer: • Title Tag Character count
Answer: • Google
Question: Google can index the information inside of an iFrame
Answer: • False, Google does not recognize the information inside of iFrames.
Question: What is the meaning of the term "div" tag?
Answer: • It stands for Heading Level 1.
Question: Which of the following URLs would be the best choice of structure for both the search engines and humans?
Answer: • http://www.company.com/seo/sitearchitecture
Question: What is sitemap.xml?
Answer: • Sitemap helps in easy crawling of all the pages of a website.
Question: What is a 404 page?
Answer: • A page that shows up when the selected page is not available.
Question: Which of the following is a SEO best practice?
Answer: • Choose a title that effectively communicates the topic of the page's content
Question: Which of the following is beneficial to the search engine optimization of a specific web page?
Answer: • placing content you want indexed in search engines within a <noframes> tag in a frame-style Web page
Question: SEO skills are only used for Google.
Answer: • False. SEO skills are used for all dominant search engines worldwide.
Question: How do you submit an XML sitemap to Google?
Answer: • Via Google Webmaster Tools
Question: What are the "best practice(s)" for the TITLE tags on your web pages?
Answer: • All of these
Question: Does Google use social metrics to influence search rankings?
Answer: • Yes
Question: _______ is the name for the Google search filter designed to penalize over-SEO'd sites.
Answer: • Penguin
Question: True or False: Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.
Answer: • True
Question: What is a White Hat SEO?
Answer: • Following guidelines and ensuring content has followed the terms and conditions.
1. Which of the following statements is correct with regard to the images within a webpage?
Answer: • Important keywords related to the image should be placed in the ALT text
2. Which of the following strategies produces the most valuable links for SEO?
Answer: • Creating great content on your site to which others want to link.
3. True or False: Only Keywords are part of SEO.
Answer: • False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.
4. If you find that people are accessing the same content through muliple URLs,
Answer: • setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.
5. Can I promote my PDF content for SEO purpose ?
Answer: • Yes
6. Which is a best practice for creating URL names?
Answer: • Use real words in the URL name.
7. Can you test you robots.txt file via Google?
Answer: • Yes! It Can be checked
8. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 1 link each from 10 different websites with related content.
9. What should you avoid when writing a description META tag?
Answer: • All of these
10. What should you always do if you use images for your navigation buttons?
Answer: • Use the ALT attribute of each image to include relevant descriptive text.
11. How many Disallow: lines can be included in a single entry in a robots.txt file?
Answer: • Unlimited
12. Google AdWords:
Answer: • All of these
13. Why is the 'alt' attribute important for SEO?
Answer: • Helps search engines understand content in an image.
14. Social media has no effect on SEO.
Answer: • False
15. Which site should you connect your website with to improve your SEO?
Answer: • All of these
16. Why should your URLs be words that make sense and not coded strings of characters?
Answer: • All of these
17. What will cause a 404 page to display?
Answer: • All of these
18. What is Keyword Stuffing?
Answer: • Loading a webpage or meta tags with keywords.
19. Which of the below relate to off page SEO?
Answer: • None of the options are correct
20. Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
Answer: • All of the choices.
13. SEO is best used for?
Answer: • Driving web traffic to your website
14. Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
Answer: • show sites with relevant, original, high-quality content in search results.
15. When permanently moving content from one webpage to another, you should...
Answer: • use a 301 redirect.
16. Which of these categories of tools would NOT be used by someone for ethical SEO?
Answer: • Automated forum posters (e.g. Xrumer)
17. SERP stands for
Answer: • Search Engine Results Pages
18. Which of the following will get your web site banned from Google?
Answer: • All of these
19. How long does it take to rank #1 with Google
Answer: • Depends on various factors
20. What does SEO stand for:
Answer: • Search Engine Optimization
21. Is SEO a one-time event?
Answer: • No, SEO requires a long-term commitment.
22. What should you take into account when putting text on your page to improve indexing on a search engine?
Answer: • All of these
23. Which of the following factors influence ranking?
Answer: • All of these
24. Why are meta tags important in relation to SEO?
Answer: • Because a search engine may use them as snippets for your pages.
25. Writing content for SEO must be repeated at least 20 times on your website for ranking.
Answer: • False. This is considered deception and your page ranking might be reduced or removed.
26. On Google, what is PageRank?
Answer: • An evaluation of the importance of a page on a site based on the number of genuine links from other sites to it.
27. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 10 links each from 10 different sites
28. Which of these is NOT a type of conversion trackable in Google Analytics?
Answer: • Reading a specified element of content during the visit
29. True or False: SEO depends only on keywords for ranking.
Answer: • False, keywords are just one element of SEO ranking.
30. URL's with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. With that, you should:
Answer: • create a simple directory structure that organizes your content well.
31. <meta name="robots" content="noindex,nofollow"> tells google's robot that
Answer: • you do not want the page indexed and links are not to be followed.
32. How many User-Agent: lines can be included in a single entry in a robots.txt file?
Answer: • Unlimited
33. How should keywords be used to influence SEO?
Answer: • Use different, and fewer, keywords on each page that are relevant to that page and not just a long list of sitewide keywords.
34. What should you do when designing the links on your site to improve a robot's ability to search and index your site?
Answer: • Include static text links that can reach each page in your site.
35. What does the Google Analytics program do?
Answer: • Gives you insight into how users reach and behave on your site.
36. A breadcrumb:
Answer: • is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
37. Which program lets Google know if you are using an XML Site Map?
Answer: • Google Webmaster Tools
38. What are the most popular search engines in China and Russia respectively?
Answer: • Baidu and Yandex
39. What type of redirect gives you the most credit in terms of SEO?
Answer: • 301 ('Moved Permanently')
40. How can you communicate additional information about an image to a bot?
Answer: • Use the ALT attribute in the IMG tag.
41. What does Google use in a listing to describe your web site?
Answer: • All of these
42. How many div titles is considered optimal on a webpage?
Answer: • One, describing the main content of the webpage.
43. Using long tail keywords is considered bad SEO practice.
Answer: • False
44. What does EMD mean?
Answer: • Exact Match Domain
45. What does Google use to "name" your web page in its search listing?
Answer: • The information in the TITLE tag of the page.
46. Which is not a critical element to ranking well in Google Local/Maps/Places search?
Answer: • Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.
47. Which activity is NOT considered to be a page optimization method?
Answer: • Directory submission
49. What do the acronyms PA, DA, and PR stand for?
Answer: • Page authority, domain authority, page rank
50. Which form of redirect/meta tag will transfer the most authority to the directed page?
Answer: • 301
51. If you have just made a web site live, what is the easiest way to see if it has been indexed by Google?
Answer: • Search Google for site:example.com
52. True or False: A site map is a simple page on your site that displays the structure of your website, and is only intended for human visitors.
Answer: • False
53. Which of these do NOT affect your personal Google search results when you are logged in to a Google account
Answer: • Your Facebook 'likes'
54. What does SEO mean?
Answer: • Search Engine Optimization
55. What do you enter in the robots.txt file to block a specific .html page on your site?
Answer: • Disallow: /filename.html
56. In Google Adwords, which following factors best determine a higher ad position than your competitors targeting the same keywords.
Answer: • bid amount, keyword relevance, quality score and landing page experience.
57. SEO techniques offer a guaranteed method of appearing as the first listing on an unpaid search engine listing
Answer: • False
58. What was the main difference between the Panda and Penguin Google algo changes?
Answer: • Panda was aimed at poor quality content and user experience. Penguin was aimed at a range of black-hat techniques.
59. Google search results will display up to how many characters of a page's meta description?
Answer: • 156
60. Which statement about 404 pages is true?
Answer: • A custom 404 page that kindly gives users back to a working page on your site can greatly improve a user's experience.
61. What do you enter in a robots.txt file single entry to apply the rule to all bots?
Answer: • User-Agent:
62. What do you enter in a robots.txt file to block a specific directory and everything in it?
Answer: • Disallow: /directoryname/
63. What is cloaking?
Answer: • All of these
64. What do you enter in a robots.txt file to prevent the crawling of an entire site?
Answer: • Disallow: /
65. What would happen if you searched Google for site:example.com “some text here”
Answer: • It would list only web pages on example.com that contained the exact words "some text here"
66. What are "doorway" pages?
Answer: • All of these
67. What percentage of users ignore the paid ads, focusing on the organic results?
Answer: • 70-80%
68. Which of these meta-data types is the LEAST important to Google for ranking, indexing or display purposes?
Answer: • meta name="keywords"
69. Of the following options which is the LEAST important area to include your target keywords?
Answer: • Meta Keywords
70. What does LSI stand for?
Answer: • Latent Semantic Indexing
71. How do you eliminate duplicate content from being indexed by Google?
Answer: • Use canonical tags where applicable.
71. Which of the following statements is true regarding natural vs. artificial inbound links?
Answer: • Natural Links have anchor text that varies. Artificial links have anchor text that is uniform or identical to one another.
72. In on-page optimization, where should you NOT use your target keyword?
Answer: • In the anchor text of a link on the page.
73. In the robots.txt file, what does the "Disallow:" line do?
Answer: • Tells the robot what URLs not to scan.
74. From a purely ranking perspective, the value of an incoming link is not affected by the number of outgoing links on the same Web page.
Answer: • False
75. Aside from the order listed, how does Google emphasize the possible relevance of a web site?
Answer: • By bolding the search query keywords in the title and description.
76. How do you control where robots go and what they do in your web site?
Answer: • Use all of these
77. In the robots.txt file, what does the "User-Agent:" section do?
Answer: • Tells which robot the rule applies to.
78. Which of these is NOT something that you can use to improve your SEO?
Answer: • None of these
79. Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
Answer: • Stop words
80. Applying structured data provides what SEO benefit to an e-commerce site?
Answer: • Structured data provides additional product information to search engines and may appear in search results as rich snippets.
81. What directive would you enter in the robots.txt file to make a rule that affects all directories beginning with the word "page"?
Answer: • /page*/
82. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Answer: • There are fewer websites that have targeted such keywords
83. What do you enter in the rule portion of a robots.txt file single entry to block .gif images from indexing?
Answer: • Disallow: /*.gif$
84. Which of these types of page content can Google NOT index?
Answer: • Javascript
85.Question: What do you enter in the robots.txt file to remove all images on your site from Google Images?
Answer: • User-Agent: Googlebot-Image Disallow: /
86. What robot do you apply a rule to in the robots.txt file in order to block images from Google Images?
Answer: • Googlebot-Image
87. In what section of Google Webmaster Tools can you see the average keywords ranking of your website?
Answer: • Traffic > Search Queries
88. How should text links within larger bodies of text be formatted for ease of use?
Answer: • So that the links are noticably different from the other text.
89. Google did the "caffeine" roll-out to:
Answer: • crawl websites 50% faster
90. What do you enter in the robots.txt file to block indexing of all PDF files on your web site?
Answer: • Disallow: /*.pdf$
91. A backlink is....
Answer: • a link from an external site to your own site
92. Which of these meta-data types is the LEAST important to Google for ranking, indexing or display purposes?
Answer: • meta name="keywords"
93. how many div tags are recommended per page
Answer: • one
94. True or False: SEO depends only on keywords for ranking.
Answer: • False, keywords are just one element of SEO ranking.
95. What should you avoid when writing a description META tag?
Answer: • All of these
96. Which is a best practice for creating URL names?
Answer: • Use real words in the URL name.
97. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 1 link each from 10 different websites with related content.
98. Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
Answer: • All of the choices.
99. How do you submit an XML sitemap to Google?
Answer: • Via Google Webmaster Tools
100. What are the "best practice(s)" for the TITLE tags on your web pages?
Answer: • All of these
101. Which of the following is a SEO best practice?
Answer: • Choose a title that effectively communicates the topic of the page's content
102. How long does it take to rank #1 with Google
Answer: • Depends on various factors
103. What is the meaning of the term "div" tag?
Answer: • It stands for Heading Level 1.
104. Why is the 'alt' attribute important for SEO?
Answer: • Helps search engines understand content in an image.
105. Why are meta tags important in relation to SEO?
Answer: • Because a search engine may use them as snippets for your pages.
106. How many div titles is considered optimal on a webpage?
Answer: • One, describing the main content of the webpage.
107. The definition of "thin" content is...
Answer: • Low quality pages or shallow pages with little content
108. Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
Answer: • show sites with relevant, original, high-quality content in search results.
109. Which is more likely to have a positive impact on a page's search engine rankings?
Answer: • 10 links each from 10 different sites
110. What should you do when designing the links on your site to improve a robot's ability to search and index your site?
Answer: • Include static text links that can reach each page in your site.
111. URL's with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. With that, you should:
Answer: • create a simple directory structure that organizes your content well.
112.Question: What type of redirect gives you the most credit in terms of SEO?
Answer: • 301 ('Moved Permanently')
113. How many outgoing links should you generally have in an article of 800 words?
Answer: • maximum 3 links, 1 external, 2 internal
114. What does Google use in a listing to describe your web site?
Answer: • All of these
115. Question: Which of these do NOT affect your personal Google search results when you are logged in to a Google account
Answer: • Your Facebook 'likes'
116. Which statement about 404 pages is true?
Answer: • A custom 404 page that kindly gives users back to a working page on your site can greatly improve a user's experience.
117. What would happen if you searched Google for site:example.com “some text here”
Answer: • It would list only web pages on example.com that contained the exact words "some text here"
118. Building responsive website helps to gain higher back-links from the third party sites?
Answer: • False
119.Question: Paid search result of Google helps to improve overall website usability.
Answer: • False: Paid search result has nothing to do with website usability
120. Google did the "caffeine" roll-out to:
Answer: • crawl websites 50% faster
121. Which of the following image file types can be indexed by Google?
Answer: • PNG
122. Which of the following correctly describes what are considered to be "Doorway pages"?
Answer: • Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
123. What would be the impact of meta keywords on Google's ranking algorithm?
Answer: • Meta keywords are not used by Google.
124. Which of the following best describes the practice of "Google Bowling" from a negative SEO context?
Answer: • Knocking a competitor out of the search results by pointing hundreds or thousands of low trust, low quality links at their website.
125. Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?
Answer: • If-Modified-Since
126. ]Which of the following is not a valid goal type from the perspective of Google Analytics?
Answer: • Pages/Screens per visit
127. Which of the following best describes a blog "TrackBack"?
Answer: • An automated notification that a website mentioned another website; it is a built-in feature on most popular blogging software programs.
128. Which of the following practices are allowable under Google Webmaster Guidelines?
Answer: • Advertising links that use the nofollow attribute.
129. Please choose which of the following tool belongs to the Bing Search Engine?
Answer: • SEO Analyzer
130. Which of the following rich snippet formats are supported by Google? Select all that apply.
Answer: • Microformats
131. Which of the following is not a valid method for verifying site ownership on Google?
Answer: • None of these.
132. Which of the following statements is true about Sitemaps?
Answer: • A Sitemap file must contain no more than 50,000 URLs and must be no larger than 50MB when uncompressed.
133. Which of the following HTML attributes can be used to provide descriptive text for site assets that a search engine crawler doesn't typically recognize?
Answer: • ALT
134. Which of the following practices may improve the Domain Authority rank of an automobile trading website? A: Submitting the website to all directories that are available. B: Getting backlinks from auto-niche blogs. C: Getting backlinks from fashion-niche blogs. D: Using Robots to post on forums. E: Manually posting at least 50 comments/day.
Answer: • B
135. Which of the following is an example of "Cloaking", which is considered a "black hat" SEO technique?
Answer: • Sending a visitor to a different URL than the one they initially requested.
136. Which is the correct usage of the Keyword Planner Tool in order to get a Phrase Match search volume for "New York hotels"?
Answer: • "New York Hotels"
137. Which of the following statements is true about the effect of page load times to a page's ranking in Google's search results?
Answer: • Page load times affect a page's ranking, but is given lesser importance compared to a page's relevance to the search query.
138. Which of the following is true about Google's treatment of keyword density in a given page?
Answer: • Artificially increasing keyword density offers diminishing returns and may be penalized for "keyword stuffing" if taken too far.
139. Which of the following examples are considered by Google as "auto-generated" content? Select all that apply.
Answer: • Text generated from scraping Atom/RSS feeds or search results
140. Which of the following are recommended actions to take when a website is penalized by an "Unnatural links to your site" Manual Action from Google? Select all that apply.
Answer: • Using the Google Webmaster Tools to disavow any offending links that the site management isn't responsible for.
141. Which of the following factors have an impact on the Google PageRank?
Answer: • The total number of inbound links to a page of a web site
142. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
Answer: • it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
143. What does the term Keyword Prominence refer to?
Answer: • It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
144. What will happen if you type the words 'Certification -Networking' in the Google search box?
Answer: • Google will find the web pages about Certification that do not contain the word Networking
145. Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
Answer: • Cloaking
146. Which of the following statements is correct with regard to the description meta tag?
Answer: • Google uses the meta description to generate the search engine results pages
148. Which of the following factors contribute towards link popularity of a website?
Answer: • The number of websites that link to it
149. Which of the following statements about the Google Sitemap are correct:
Answer: • Repeated submission of the Sitemap to Google could be penalized
150. Which of the following statements about Google's technical and quality guidelines are true?
Answer: • If using dynamic pages, it helps to keep the parameters short and the number of them few
151. Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
Answer: • Image Alt tags on the home page matching the search term
152. Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
Answer: • It shows all the pages that point to that URL
153. Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
Answer: • Stop words
154. Which of the following statements about search engine optimization techniques are correct:
Answer: • It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
155. Which of the following can be termed as good keyword selection and placement strategies?
Answer: • Targeting synonyms of the main keyword
156. What is Keyword Density?
Answer: • The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page.
157. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
Answer: • 20% of the webpages of the website have been indexed by the search engine
158. _________________ use both crawlers and directories to generate relevant results.
Answer: • Meta Search Engines
159. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Answer: • Flux
160. Which of the following statements about FFA pages are true?
Answer: • They are also called link farms
161. Which of the following actions could get you banned by Google?
Answer: • Hiding text on the webpage
162. Which of the following website design guidelines have been recommended by Google?
Answer: • Having a clear hierarchy and text links
163. While grading your website, Google gives credit to outbound links pointing to authority websites?
Answer: • True
164. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Answer: • Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
165. All major search engines are case sensitive.
Answer: • False
166. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
Answer: • 30 percent
167. Which of the following is an ethical SEO Technique?
Answer: • None of the above
168. What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent:Scooter Disallow:
Answer: • It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
169. What is Anchor Text?
Answer: • It is the visible text that is hyper linked to another page
170. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
Answer: • Because you could get penalized by search engines for using duplicate content
171. Cloaking is a controversial SEO technique. What does it involve?
Answer: • Offering a different set of web pages to the search engines
172. Which of the following statements is correct with regard to the images within a webpage?
Answer: • Important keywords related to the image should be placed in the ALT text
173. Which of the following statement about RSS is correct?
Answer: • It is a form of XML
174. What is the function of "indexer" part of the Google search engine?
Answer: • It helps to generate meaningful results based upon the user's search term
175. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
Answer: • Google Trends
176. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
Answer: • Yes
177. What does the 302 server response code signify?
Answer: • The page has temporarily moved
178. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Answer: • By letting you know the percentage of users who entered the website and then left without viewing any other page
179. Which of the following statements is correct with regard to natural links?
Answer: • They are voluntary in nature
180. Which of the following facts about Alexa are correct?
Answer: • Alexa provides free data on relative website visitor traffic
181. Are RSS/Atom feeds returned in Google's search results?
Answer: • No
182. How are site maps important for the search engine optimization process?
Answer: • Site maps help the search engine spider pick up more pages from the website
183. Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
Answer: • True
184. What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
Answer: • Stemming
185. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Answer: • Pagejacking
186. Google gives priority to themed inbound links.
Answer: • True
187. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Answer: • There are more long tail searches than shorter keyword queries
188. Google displays up to _____ characters of a webpage's Title Tag.
Answer: • 70
189. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Answer: • Grey hat techniques
190. A Hallway Page is used to:
Answer: • Enable search engine bots to index the Doorway Pages
191. Which of the following search engines or directories provides the directory search results for Yahoo?
Answer: • Yahoo Directory
192. _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
Answer: • The page which you would like to improve in the search engine rankings
193. The following robots meta tag directs the search engine bots: <META NAME="robots" CONTENT="noindex,nofollow">
Answer: • Not to index the page and not to follow the links in the page
194. If you enter 'Help site:www.expertrating.com' in the Google search box, what will Google search for?
Answer: • It will find pages about help within www.expertrating.com
195. Which of the following activities could be looked down upon by Google as per their quality guidelines?
Answer: • Intentionally adding keywords to the TITLE tags and ALT attributes
196. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
Answer: • Combing
197. If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
Answer: • No
198. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
Answer: • The number of in-bound natural links related to the website's theme (or keywords)
199. State whether true or false. The Yahoo Directory listing is a free service for commercial sites.
Answer: • True
200. State whether the following statement is true or false. A Sitemap provides a list of internal links to user accessible pages on a website.
Answer: • True
201. Which of the following statements regarding website content are correct?
Answer: • If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
202. Which of the following does Google uses to display characters of a web page's Title Tag?
Answer: • Title Tag Character count
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